3 IG Story Tricks Realtors Aren’t Using (But Should Be for Local Leads!)

 

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Here’s the Story Optimization Formula  — it’s seriously underrated, and it WORKS 👇

 

1️⃣ Location Tag (Not Just for Posts—Use It on Stories!)

 

📍 Use the IG location sticker on every story—but don’t just tag your real estate office.

→ Tag your city, neighborhood, or even a popular local spot (think: cafés, events, parks, or open house venues).

This helps your story show up in local discovery and gets pushed to users nearby.

✅ Pro tip: Drag the tag off-screen if you want it invisible—Instagram still counts it.

 

2️⃣ Use the Question Box to Target Local Buyers & Sellers

💬 Ask fun or helpful prompts with your city name to spark interaction and boost visibility.

Try:

→ “Chicago homeowners—what’s the #1 upgrade you’d do before selling?”

→ “Austin friends, would you rather live in a high-rise or a historic home?”

→ “Phoenix buyers: pool or view—what’s your pick?”

These cue the algorithm that your content is locally relevant AND start great conversations.

 

3️⃣ Geo Hashtags on Highlight Covers

🏷 When you create Highlights (like “Open Houses,” “Buyer Tips,” or “Client Wins”), use a local hashtag in the first story used for the cover.

 

Examples:

→ #AtlantaHomes

→ #BostonRealEstate

→ #TampaRealtor

 

These are searchable and boost your local SEO over time—so even your past stories keep working for you.

 

Use this strategy consistently for just one week and you’ll start noticing a difference in your local reach, engagement, and even DMs.