PREVIOUS MONTHS SOCIAL MEDIA CONTENT
SOCIAL MEDIA CONTENT
AUGUST 2022
This calendar serves as an overview of all the ( copy & paste ) posts below. Also, it serves as a way to guide and educate you as far as how we break down the content.
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Turn 847Studio.com website into a mobile app on your phone.
Here’s how to create an app on your home screen:
IPHONE
1. Go to www.847studio.com/realtor
2. Click “member dashboard” button
3. Click the share button
4. scroll down and click “Add to Home Screen”
That will create 847Studio app.
Here’s a quick tutorial: https://847studio.com/turn-847studio-com-website-into-mobile-app/
ANDROID:
1. Go to www.847studio.com/realtor
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3. Tap the menu icon (3 dots in upper right-hand corner) and tap Add to homescreen.
4. Enter a name “847Studio” and then Chrome will add it to your home screen.
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AUGUST 1 | Hello August
The final full month of summer is here! Will the housing market cool off as the weather starts to? Stay tuned to find out!
………… ALTERNATIVE CAPTION
Hey Summer, your August is showing. There’s still time to find the perfect home and move in before Fall sets in. Drop me a message to get your property search started!
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AUGUST 2 | How to improve your DTI?
So… How do you improve your Debt-to-Income Ratio?
Paying down debt and asking your boss for a raise are two ways to improve your DTI, which will help improve your FICO score, lower the interest rate on your mortgage, increase the amount banks are willing to lend, and increase the amount you’re able to save for a down payment.
Here are more ways to improve your DTI:
🔸Find another stream of side income
🔸Lower the interest on some of your debts
🔸Look into loan forgiveness
🔸Lower your monthly payment on a debt
🔸Control your non-essential spending
Did you find this information useful?
………… ALTERNATIVE CAPTION
What is the debt-to-income ratio and why does it matter when you’re planning to buy a house?
Your debt-to-income (DTI) ratio is a percentage that’s calculated by dividing your total monthly debts by your total monthly gross income and is a metric used by lenders when considering your mortgage. It shows them whether or not you have a good balance between what’s coming in versus what’s going out. The magic number is 36% or below for most lenders, otherwise, you may end up paying higher interest on your loan or be denied completely.
If you’re in the market for a new home, but know that your DTI ratio is too high, here are a few steps you can take to actively improve it and increase your chances of getting approved for a loan.
✔️ Find an additional stream of income to supplement your current income
✔️ Lower the interest on some of your existing or recurring debts
✔️Consider applying for a loan forgiveness program
✔️Lower your monthly payment on an existing debt
✔️Cut back on your non-essential spending
For more home buying tips, hit like, save, and follow!
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AUGUST 3 | Home selling myths you need to stop believing
Today I am going to bust home-selling myths left, right, and center.
Myth: If The First Offer Was Good, That Means My Home is Worth Much More
Fact: Your first offer is almost always your best offer, provided it’s within striking distance of your target price. Remember, your fresh new listing gets the most attention during the first week on the market. After that, inquiries drop off significantly.
DM me and let’s chat more about what to do and what not to do when selling your home.
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AUGUST 4 | HomePath Ready Buyer Program
Have you heard of HomePath Ready Buyer Program?
The HomePath program is another way to revitalize certain areas of the state you live in, only this program focuses on foreclosed homes.
The program is only for first-time homebuyers and requires just 3% down. However, you can apply to get 3% of your closing costs back to offset the down payment. You must be willing to live in the home full time and be able to accept a home as-is, which might mean that it needs some repairs or renovations.
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AUGUST 5 | What affects your credit score?
You’re likely familiar with your credit score and how that impacts your ability to take out a loan, but do you know how it’s calculated or what factors are taken into account when calculating it?
Hint: it’s not just about making your credit card payments on time.
Here are 5 factors that affect your credit score, and how much of an impact each one makes.
🔸 Your payment history
(Think payments made on time versus late, paying your credit card bill in full each cycle) This contributes to 35% of your credit score
🔸 Amounts owed
(Wow much of your available credit you’ve used) This makes up 30% of your credit score
🔸 Length of credit history
(How long you’ve been building your credit; the longer, the better) This factors into 15% of your credit score
🔸 Your credit mix
(The different types of credit; credit cards, auto loan, etc.)This is 10% of your credit score
🔸 New credit
(Think opening up a new credit card; this can essentially lower the average length of your credit history but can also be more of a positive thing in the long run) This accounts for 10% of your credit score
For more tips, hit like, save, and follow!
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AUGUST 6 | A dream does not become reality through magic
Just like anything in life — relationships, career, health — you get out of it what you put in. Dreams are no different.
Whether it’s landing your dream job or buying your dream home, you need to put in the effort to achieve it.
If finding your dream home is at the top of your list this year, reach out to me and see how I can be your best advocate in helping you get there.
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AUGUST 7 | The food tastes better when we eat together
The food tastes better when we eat together because the best memories are made gathered around the table.
If you’re ever near [ name of your town] you have to check out [ give a shout out to your @local favorite place ] Be sure to order [ the dish that you recommend ] The food is to die for. The best in Town!
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AUGUST 8 | 37% of contracts fall through due to repair issues
Seller Tip: Don’t make the mistake of not making any necessary repairs before you put your home on the market. And make sure repairs are done properly. The data doesn’t lie! 37% of contracts don’t get finalized because of repair issues that are discovered.
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AUGUST 9 | Do Lenders Require Home Inspection for Mortgage Approval?
Lenders usually don’t require a home inspection because the home appraisal tells them what they need to know.
The appraisal tells the lender a home’s market value. In other words, if they had to take possession of the home and sell it because you stopped making your payments, would they make enough money? That’s what lenders care about.
This, however, doesn’t mean you shouldn’t get an inspection.
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AUGUST 10 | HOW LONG DOES IT TAKE TO CLOSE ON A HOME?
POV: Your realtor just called to let you know that your offer on your dream home was approved. Time to break out the champagne flutes!
Not so fast…getting your offer approved doesn’t mean you’ve closed on the house yet. There’s still a lot that can happen from now until then.
But how long exactly does that “now until then” take?
This can depend on your loan type, the health of the housing market, and if everything goes as planned….But typically the average is 30-45 days, with some circumstances stretching it out to 60 days.
……………..ALTERNATE CAPTION
So…How long does it take to close on a home?
The average time to complete the escrow period on a home is 30 to 45 days. Market conditions are a major factor in how fast homes are sold. In hot markets with a lot of sales activity, buying a home may take a little longer than normal. That’s because several parties involved in the transaction get behind when business suddenly picks up.
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AUGUST 11 | SON’S & DAUGHTER’S DAY
Can’t live with them, can’t live without them, but sure do love them!
Today we celebrate National Sons and Daughters Day. It’s important to let them know just how thankful you are. Just like Mother’s Day and Father’s Day, Sons and Daughters Day is about showing how much you appreciate your family.
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Special shoutout to my (son/daughter) today, my life wouldn’t be the same without you 💓
Who are you celebrating on this special day?
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AUGUST 12 | Keep Calm and ignore what Zillow said it was worth
It can be tempting to want to take Zillow’s home price estimates at face value, especially since its algorithm takes into account comparable homes in the area, but there are many factors not taken into account that can change the value of your home that Zillow might not be privy to.
Data such as accurate property tax reportings or major upgrades that change the value of your home might not be shared with, or accessible to Zillow and can cause discrepancies when assessing your home’s true value.
These are just two examples, but there are many variables that impact the value of your home. That’s why I recommend always working with your realtor (Me 😉) to find the right value and price for your home when it comes time to sell.
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AUGUST 13 | National Prosecco Day
Bring on the bubbles 🥂 It’s National Prosecco Day! This day represents a time to raise a toast to the remaining days of the season.
Btw, a glass of Prosecco is The perfect way to celebrate closing on a new home. So…..Start your property search now and keep the Prosecco at the ready!
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AUGUST 14 | Run when you can walk if you have to crawl if you must
Progress is progress, no matter how small. The important thing to remember is to just keep moving forward.
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AUGUST 15 | T or F | Seller can back out after a low home appraisal
Can a seller back out after a low home appraisal?
Only the buyer can back out of a contract if the home’s appraisal comes in too low. This also is dependent on the buyer having an appraisal clause in their purchase agreement.
Answer: False!
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AUGUST 16 | Can I get a Home Loan with Bad Credit?
Can I get qualified and approved for a mortgage if I have bad credit? The short answer: Yes. The long answer: It’s complicated.
If you have a credit score lower than 670, which is the minimum that conventional loan lenders will be looking for, it won’t be impossible to get a mortgage, but it will be more challenging to get approved for the amount you might need.
There are things that could help you though.
✔️ If you have cash saved up that you’ll be using for a large down payment, then you’ll only need a small loan to make up the difference you need to purchase a home.
✔️You can also look into applying for alternative loans that offer more forgiveness for buyers with lower credit scores: such as FHA loans, VA loans (if applicable), and USDA loans.
If none of these are feasible options, you may need to go back to the basics and put together a plan for improving your credit score.
Want to learn more? Don’t forget to like, save, and follow!
…………. ALTERNATIVE CAPTION
Sure, you can get a mortgage even with bad credit. You may not get the best interest rate, but with a short-term option, you can rebuild your credit, then secure a lower rate when it’s time to refinance.
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AUGUST 17 | Myth or Fact | the larger the down payment you offer…
Fact 👆 A larger down payment will give you a lower loan-to-value ratio, or LTV. This key measure makes you less risky to lenders, may qualify you for lower interest rates, and may help you avoid fees, such as private mortgage insurance — which means your monthly payment will be lower and you’ll end up paying less overall in the long run.
Drop a ✋ below if you knew the answer!
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AUGUST 18 | Contract with a Kick-Out Clause
A sales contract with a kick-out clause allows you to continue marketing and showing the property. If by the kick-out clause date you find another buyer willing to pay the sales price despite the lower appraised value, for example, you can “kick out” the original buyer and accept the new offer.
The original buyer gets a certain amount of time to remove their contingencies and buy the home at the higher price or you can move on with the new buyer.
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AUGUST 19 | Good neighborhood or a bigger home?
What’s most important to you: A good neighborhood or a bigger home? Whatever you value, we’ll find it together!
While the quality and features of the home are important to look out for while house hunting, neighborhood quality is just as important! Before submitting your offer, I suggest doing a little homework about a prospective home’s surroundings to ensure that you get the complete value you deserve.
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AUGUST 20 | 4 ITEMS TO LOOK FOR ON A PRE-APPROVAL LETTER
Shopping for a home may be exciting and fun, but serious homebuyers need to start the process in a lender’s office, not at an open house.
Most sellers expect buyers to have a pre-approval letter and will be more willing to negotiate with those who prove that they can obtain financing.
Here’s what to look for in a pre-approval letter:
🔸 Loan amount:
This is the maximum you can borrow.
🔸 Status date & expiration date:
How long the pre-approval letter is valid for (most are 90 days from when credit is run)
🔸 Mortgage type:
What type of loan were you approved for? FHA, VA, USDA, Conventional.
🔸Terms and conditions:
The length of the loan and any document and funding requirements.
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AUGUST 21 | Don’t let yesterday take up too much of today
In order to keep the momentum going, you have to keep looking forward.
You can’t change what happened in the past, so focus your energy only on what you have control over; the present and the future!
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AUGUST 22 | Let Monday bring nothing but positive vibes
Let Monday bring nothing but positive vibes and great memories. Remember…. No matter how you feel, get up, dress up, show up and never give up!
………………..ALTERNATE CAPTION
Mondays can feel like such a drag sometimes, as they mark the end of the weekend and the beginning of a new work week, but it all comes down to perspective.
Instead of looking at it negatively, look at the beginning of a new week in a positive light; a new opportunity to achieve your goals, make new memories, or to learn something new 😉
What’s motivating you this Monday?
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AUGUST 23 | The Mortgage Closing Process
Hey you, did the offer you just put in on your dream home get approved by the seller? Congrats! Now what?
You’ll soon be going through the mortgage closing process and to prep you, here’s what you can expect:
1. Get pre-approved before you look at homes
This allows the lender to review your credit score, income, assets, and liabilities.
2. Work with a reputable real estate agent
To find your dream home and sign a purchase contract.
3. Open escrow
This is where you put money down in ‘good faith.’ This tells sellers you’re a serious and qualified buyer
4. The lender orders an appraisal and title work on the property
This information tells the lender if the home is a good risk
5. Clear any outstanding conditions
To get to a ‘clear to close’, you may have to provide any required documentation by the lender
6. Close on your loan
Once you have the ‘clear to close,’ you’re free to close on the loan and take ownership of the home
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AUGUST 24 | FINAL WALKTHROUGH
Don’t get too lost in daydreams about your living room decor and your first Instagram post in your new home.
Why? Because you still have to do the final walkthrough.
The final walkthrough is an opportunity for you and your realtor( Me 😉 ) to spend a few hours looking over the place—room by room, inside and out—to check that everything works as it should before you sign the paperwork on closing day.
Be sure to:
✔️ Confirm that the seller made agreed-upon repairs. Also check that no new issues have cropped up since the home inspection
✔️ Check that the utilities (water, electricity, and gas) are all on.
✔️ Run major appliances like the washing machine and dishwasher to ensure that they work and don’t cause any leaks.
Bonus: You should also do a brief test of the dryer
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AUGUST 25 | Replacing bold colors with neutral paint colors
Question: Does replacing bold colors with neutral paint colors really matter when selling in this market?
Answer: Bold isn’t always bad. In fact, if you go too hardcore on the neutrals in your home, you risk creating a monotone effect that will hide interesting features and architectural highlights that would otherwise make your home stand out to potential buyers.
The rule of thumb is to use bold colors in moderation, such as having a single feature wall in bold colors surrounded by complementary neutral walls.
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AUGUST 26 | National Dog Day
Dogs make everything better. I truly don’t know where I would be without my little fur babies, they’re the best remedy for a bad day.
Don’t forget to give your pup an extra treat today to show your appreciation!
……………………..ALTERNATE CAPTION
Today is National Dog Day…..Let’s find you a backyard that’ll make your dog smile.
Here’s how you can celebrate National Dog Day:
✔️ Adopt a dog from your local shelter or rescue organization
✔️ Have a National Dog Day party and invite all your friends and their dogs!
✔️ Treat your four-legged friend to a dog spa
✔️ And, last but not least….Upgrade to a bigger yard 😉
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AUGUST 27 | What’s your ideal home size?
Homes come in all shapes and sizes; there’s something for everyone. Some people prefer cozy spaces and others want all the roominess they can get.
If affordability wasn’t an issue, what would be your ideal home size? A, B, C, or D?
A) Less than 2000 SF
B) 2500 SF
C) 3000 SF
D) MORE THAN 3500 SF
There’s no wrong answer, comment below!
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AUGUST 28 | Don’t judge each day by the…
Perspective! It has the potential to affect anything from your mood to the outcome of your life
When it comes to daily life, it can be easy to get bogged down by the achievements we made and to place our own value and worth in those achievements. It’s important to shift our perspective and instead place the value on the efforts we made and what we put into our day. After all, that’s where we experience fulfillment.
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AUGUST 29 | Should I continue renting?
Renting a home is great for independent, single individuals, or couples looking to experience sharing space, and of course newlyweds.
When you choose to rent a home you are empowered with the freedom to move around quickly from place to place, depending on your lease agreement. Home renters are not burned by the time and costs associated with maintenance, rather they inform their landlord and ensure that the repairs and requests are completed.
Renting, however, may not be cheaper than owning a home if you consider tax benefits, building equity, and no monthly payments over time.
Would you rather rent or buy?
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AUGUST 30 | TESTIMONIAL
When I first started my career in real estate, I never could have imagined the level of fulfillment I feel everyday helping my clients achieve their dream of homeownership. To my clients, thank you for trusting me in this process. I am extremely grateful for the opportunity to serve you!
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To my clients, if I don’t say it as often as I should, I want you to know I truly appreciate your business. I appreciate your loyalty, I appreciate your friendship and I am extremely grateful for the opportunity to serve you!
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AUGUST 31 | Market Snapshot
Numbers don’t lie! Find out how fast your home can sell in this market.
Let me open the door to your new home!
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THIS MONTH’S #HASHTAGS
We recommend using no more than 15 hashtags per each post. Copy these hashtags and paste them in your notepad along with the caption for each day. Be sure to rotate these hashtags and rearrange them for each of your posts. Use only 15 hashtags per post.
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*Be sure to include local hashtags as well! Yourtown+realtor, realtor+yourtown, etc
Let’s use the City of Chicago as an example: #chicagorealtor #realtorchicago #sellingchicago, etc
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