Stop Doing These 5 Things on Instagram (if you actually want leads)👇
I’m so glad you’re here—because most agents don’t even realize their content is blending in… and in 2025, blending in = being forgotten. 😬
Here’s what you can start doing right now to shift your IG from quiet to converting:
✅ Tell stories, not just stats.
Instead of posting “Just Listed,” share why that home is special or who it’s perfect for. Emotion > info.
✅ Use niche + local hashtags.
Think #MovingTo[City], #FirstTimeBuyer[Area], or even #YourNameRealty—not just #RealtorLife.
✅ Show your face.
You ARE your brand. Reels with quick tips, behind-the-scenes clips, or even a client story perform way better than static graphics.
✅ Avoid talking like a realtor.
Your buyers don’t know what “under contract” means. Make your captions sound like a real conversation.
