THE INSTAGRAM HASHTAGS GUIDE 👇
Most real estate agents don’t even realize they’re making a huge mistake when it comes to hashtags. Or worse—they’re not using them at all! 😳
Here’s the thing: In 2025, if you want to stand out and appear in front of local buyers and sellers, you need a hashtag strategy that works.
The truth is, using the same generic hashtags over and over (or not using any) is like putting up a “For Sale” sign in the middle of the desert. No one sees it. 🙈
The right hashtags can make a HUGE difference in your reach and lead generation. Let’s make sure you’re using them effectively!
🚨 The Mistake:
Most realtors are using hashtags that are:
❌ Too broad (like #realestate or #househunting)
❌ Too generic (like #homesweethome)
❌ Not local enough (missing the specific area you serve)
The problem with these hashtags? You’re competing with MILLIONS of other posts, and they don’t attract your ideal local audience.
✅ The Fix:
Use a tiered hashtag strategy that includes a mix of:
1 Niche Real Estate Tags (5-7):
Examples: #FirstTimeHomeBuyerTips #LuxuryRealEstateExpert #InvestmentPropertyAdvice
2 Local Tags (5-7):
Examples: #ChicagoRealtor #DallasHomeMarket #SanDiegoLiving
Include neighborhood-specific tags too! (#LincolnParkHomes, #UptownCondos)
3 Community & Lifestyle Tags (3-5):
◦ Examples: #LivingInDallas #MovingToChicago #SuburbanLife
◦ Think about how buyers identify with the area.
4 Branded Tags (1-2):
◦ Examples: #YourNameRealty #SoldByYourName
◦ Creates consistency and builds your personal brand.
💡 Pro Tips:
• Don’t use the same set of hashtags for every post—rotate them based on the content.
• Avoid banned or overused hashtags—these can hurt your visibility.
• Save your hashtag sets in your phone’s notes to easily copy and paste.
Try this strategy in your next few posts and watch your reach grow! Let me know how it works for you—I’m excited to see the results!